For Marketing Techs

Sprint Check-in: What's Done, What's Behind, What Needs Help

How to keep the sprint board current so the CMO never has to ask you for a status update.


Why Sprint Updates Matter#

The CMO sees sprint data in their daily briefings and weekly summaries. When your deliverables are current, they walk into client meetings with accurate status. When they're stale, the CMO starts pinging you on Slack asking "where are we on X?" - which wastes both your time.

Keep the board current and you'll never get that ping.


Check the Sprint Board#

Pull the current sprint to see what's assigned to you:

get current sprint for Acme

This shows all sprint deliverables with their owner, status, and description. Find your items and check if the status matches reality.

Example output:

DeliverableOwnerStatus
Blog post: Q2 TrendsYouIn Progress
Landing page mockupYouNot Started
Email template setupDesign TeamComplete
Social media calendarYouIn Progress
Pulling the current sprint to see deliverable status
Pulling the current sprint to see deliverable status

If "Blog post: Q2 Trends" is actually done and published, it should say Complete, not In Progress.


Update Your Status#

When you finish something or start something new:

update sprint status for "Blog post: Q2 Trends" to complete
update sprint status for "Landing page mockup" to in progress

Status options:

StatusWhat It Means
Not StartedHaven't begun work
In ProgressActively working on it
BlockedCan't proceed without something from someone else
CompleteDone and delivered

Don't overthink it. Update when the status actually changes, not on a schedule.


The Standup Format#

Whether your team does formal standups or async check-ins, the format is the same:

Done - What you completed since last check-in

Doing - What you're working on now

Blocked - What you can't proceed on and why

You can log this as a quick note for async standups:

quick note: Sprint standup - Done: published Q2 blog post, finished social media calendar. Doing: landing page mockup. Blocked: waiting on product copy from Sarah for the landing page.
Updating sprint status and logging a standup note
Updating sprint status and logging a standup note

This is searchable. When the CMO preps for a meeting and searches for sprint status, your standup notes surface.


How Sprint Data Flows to the CMO#

Your sprint updates feed into multiple places automatically:

WhereWhat Shows Up
Daily briefingActive sprint status, any items marked Blocked
Weekly summarySprint progress across all deliverables
Rock updatesSprint completion feeds into rock "on track" / "behind" status
Client meetingsCMO references sprint status when discussing progress

When the CMO runs their weekly summary across all clients, they see a roll-up that includes your sprint items. If you're behind, they see it. If you're blocked, they can unblock you in the next client conversation.


When You're Behind#

Don't hide it. Don't wait for the standup. Don't hope you'll catch up.

Log it immediately:

update sprint status for "Landing page mockup" to blocked
quick note: Landing page mockup blocked - Sarah hasn't provided product copy. Requested on April 1, followed up April 5. Need CMO to escalate.

The CMO would rather know you're blocked today than discover you're behind at end of sprint. Early flags give them time to adjust scope, shift deadlines, or escalate with the client.

What happens when you're behind and don't flag it: The CMO tells the client "the landing page is on track for next week." The client expects it. It doesn't arrive. The CMO looks bad. You look bad. Everyone's unhappy.

What happens when you flag it early: The CMO tells the client "the landing page is waiting on your product copy - once we get that, we'll have mockups in 3 days." The client follows up with Sarah. Everyone's aligned.


End-of-Sprint Review#

At the end of each sprint, make sure all your items are in their final state:

  1. get current sprint - review all your deliverables
  2. Update anything that's complete but still shows In Progress
  3. Flag anything that needs to carry over to the next sprint
  4. Log a summary:
quick note: Sprint 3 complete. Delivered: Q2 blog post, social calendar, email templates. Carrying over: landing page mockup (blocked on client copy).

The Update Habit#

WhenWhat to Do
Start a deliverableUpdate status to In Progress
Finish a deliverableUpdate status to Complete, log it with a link
Get blockedUpdate status to Blocked, log the reason
Async standup dayPost done/doing/blocked note
End of sprintFinal status sweep, log carry-overs

Consistent updates build trust. The CMO stops asking you for status because they already have it. That's the goal.


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