Proposals & SOWs

Draft or review a proposal:

• help me write a proposal for [client]
• review this SOW
• build a proposal

The panel uses the Head vs. Hands framework — positioning you as the strategic Head, not just extra Hands. It builds:

• Service ladder pricing (good/better/best)
• Full-time CMO pricing anchor (you're cheaper than the alternative)
• Risk register (what could go wrong, how you mitigate)
• Scope boundaries (what's included, what's not)

Every proposal pulls from the client's actual context — brand DNA, campaign history, stakeholder preferences. Not generic templates.