Budget Audit

Audit your client's marketing spend:

• audit the budget for this client
• where are we wasting money?
• run a budget review

Five experts analyze every line item:

• Waste Finder — what's not delivering ROI?
• ROI Ranker — rank every spend by return
• Channel Allocator — is the mix right?
• Vendor Evaluator — keep, renegotiate, or replace?
• Forecast Modeler — what happens if we shift budget?

The 80/20 flip: most clients spend 80% on people, 20% on activities. The future-ready model flips this. The panel flags when the ratio is inverted.